Humble
Everything we do starts with why
Confindent
We believe in building better
Optimistic
Real people making great products
A hat that says AI made me do it. The alibi comes pre-embroidered. You just have to gesture vaguely at your phone.
It's an embroidered six-panel baseball cap for the age of plausible deniability — for anyone who's shipped an email, a decision, or an entire personality and filed it under "the model suggested it." We're not anti-AI; the tools are genuinely great. It's just quietly funny how fast "I used a tool" became "the tool used me." The cap doesn't pick a side. It takes the blame.
It suits employees automating the boring half of the job, founders who've replaced a co-founder with a subscription, and everyone 20-to-40 who talks to a chatbot more than their colleagues.
The plain part: classic embroidered dad-hat cut, adjustable strap, one size, stitched not printed. €25. Ships from Barcelona across Europe, the US, and select parts of Asia.
(30) Thirty-day returns, no explanation required – though you're welcome to blame the algorithm.
Everything we do starts with why
We believe in building better
Real people making great products