The People’s Index
Hats for the counted. Caps for the collective. Every head, every story.
Shop Now— The Collection
Select a collection in the theme editor.
— SS25 Drop
Five new colourways. Unstructured brim. Cotton twill with a broken-in feel from day one. Made for the streets, counted for the culture.
Shop the Drop— Social Proof
“Best structured cap I’ve owned. The fit is dialled, the quality is there. People ask about it constantly.”
“Arrived in two days, fit perfectly straight out of the bag. The terracotta colourway is exactly what I needed.”
“Bucket hat season, sorted. Lightweight, holds its shape, and the tally logo on the back is a nice touch.”
— Our Story
Headcount started as a tally — a record of the people who showed up. We make hats that carry that idea forward: every cap is a mark of presence, a vote cast in fabric and thread.
Five styles. Four colourways. One community. Whether you pull the brim low or wear it back, you’re in the count.
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