The Internal Memo
The one you usually can't be bothered to read.
The Company Culture
We started a hat company. Here's the honest reason.
We think people are capable of astonishing things. Our imagination, creativity, resilience and empathy are what makes us incredible beings.
Somewhere along the way the tools got godlike, and a lot of us started using them to scroll ourselves numb. The 3rd place is disappearing, and so is the friction that went with day-to-day life; long-gone is the waiting, the saving, the choosing, the remembering. That slow, un-optimised, imperfect reality is what we want to promote.
OKAY - that's the cheesy "core principles" bit out the way: In reality, we also just wanted to do some light piss-taking out of the corporate world and figured this was a fun way to go about it.
Get offline more. Be humble. Be patient and caring.
The Corporate Family
Join the Count.
A vetted community of hat-wearers, cap-carriers, and style-activators from around the world who strive to promote irony, comedy and great fashion sense.